ASML Digital Escape Game

Digital Happenings.

Context


The Netherland-based world market leading company for lithography systems expands its HR marketing to Germany.

Challenge


Lack of familiarity among Aachen’s students and communication of the Dutch employer’s benefits.

Idea


Accompanied by a university marketing campaign and the world record for the smallest print advertising, at the end of the term ASML extends an invitation to an escape game in Aachen. Customized puzzles as well as a company presentation gives participants an understanding of the company’s work, a workshop reinforces personal strengths and ASML employees get to know potential future colleagues.

Project Manager

Jörg Pfeiffer

CEO

Business Development, Strategy und Sales

E  pfeiffer@bluebird.ac
T  +49 2408 929 96 87

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