Covestro 3D Streetart @ Campus

Campus Events.

Context


Spin-off of the MaterialScience division from Bayer and renaming under the name Covestro.

Challenge


Placing and increasing awareness of the new employer brand in the minds of the target group.

Idea


A photo campaign to take part in, as colorful as the Covestro logo itself. Work tools become 3D StreetArt, which makes the employer more tangible - at the doorstep of the target group: on campus.

Project Manager

Christiane Gies

Projektleiterin

Operative Leitung bluebird & Key Account Management

E  gies@bluebird.ac
T  +49 2408 929 96 87

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